Naming is creative and strategic.
With a fresh, wide-angle perspective, I envision
your brand and create 250+ names that give
it meaning and impact.

Naming is my playground workground.
Every naming project is unique—and teeming
with potent possibilities.

What’s in my inkwell?
Since the late 90s, I've been creating names
for companies and products in just about every
industry imaginable—from five-star hotel spas
to potato chips. I started my naming career
at Landor San Francisco and after three years
branched out on my own.

What’s more . . .
After 16 years collaborating behind the
scenes with many of the great agencies, I'm
expanding my reach. My shop is now open
to work directly with startups and companies.
If that's you, welcome!

Great names make an
indelible first impression,
transmit key ideas, and
resonate in the hearts
and minds of your